My focus for the brand identity and product labels of this plant-care solution took inspiration from the technical specs of the product: simple, organic, and clean. As the product enriches the plant's roots, and as the client requested only two colors, I utilized an inverted color scheme which draws attention to the roots in this logo. The Bell Gothic font was chosen for its sprightly characteristics, subtly reminiscent of flora and growth.
For the prototype of the Agrizyme line, I created a straightforward statement logo, while still leaving room for product instructions and details once the product is marketed to the public. The logo used on the product label captures the intricate beauty of healthy roots.