The client wanted surprise and impact in this logo for his sound engineering company. With the name "Arson Street Productions," I had plenty to work with: urban, street, high emotion, edge, and danger. I kept to an urban theme and found my inspiration in a series of hazard signs. The bold look of the guitar imprinted with and surrounded by flames generated the call for immediate attention and response the client wanted. The hazard sign I designed also communicates a sense of construction and creation— akin to the work of the client as an artist.