Massage by Esther


Client, Massage Therapist


Corporate Identity, Logo


Choosing to stand apart when describing yourself and your business is both fun and adventurous. In this instance, the client wanted to incorporate several concepts: infusing the human skeletal system with bright colors to keep the subject matter cheery, a favorite muscle (the trapezius), and the concept of the trapezius as the roots of the human body. With this latter concept, it felt natural to suggest having a tree sprouting from said roots. This struck a chord with the client, who had an affinity for the tree life.

In contrast with the bold imagery, the client opted for a classical typeface on the reverse side of the business cards. The selected colors of the typography compliment those used in the skeletal image.

Programs Used: