Choosing to stand apart when describing yourself and your business is both fun and adventurous. In this instance, the client wanted to incorporate several concepts: infusing the human skeletal system with bright colors to keep the subject matter cheery, a favorite muscle (the trapezius), and the concept of the trapezius as the roots of the human body. With this latter concept, it felt natural to suggest having a tree sprouting from said roots. This struck a chord with the client, who had an affinity for the tree life.
In contrast with the bold imagery, the client opted for a classical typeface on the reverse side of the business cards. The selected colors of the typography compliment those used in the skeletal image.